There aren’t hundreds of bells and whistles on Zara.com. But it’s a website I like using and it makes me want to buy stuff (even though I know it looks better on the website than in store). Here are six reasons why. 1. Lookbook style listings I love white space. …
River Island’s filtering system is slightly fiddly in that it only allows you to select one filter at a time (selecting mutliple filters involves multiple reloading of the results page). However, one feature I quite like is that it allows you to see how many items each one includes. While …
H&M’s ‘Shop by Feature’ filter is designed to point the user in the direction of curated themes. While creative in theory, it actually seems to be quite pointless. What the retailer seems to have forgotten is that the whole point of a filter system is to narrow down products in …