Banner & Text Ad
Overview
The banner ad is the oldest and most common type of advertisement consisting of an image, which could be an animated or a static image. A text ad, also known as a text link, is an advertisement which only uses words to describe the offering. These two forms of advertisement are very basic and simple. This simplicity is what makes them so easy to design and implement. On the other hand, their simplicity and familiarity can make it more difficult to attract the attention of the internet surfers who have become immune to them.
Text Ads
Text advertising is a form of online advertising in which a line of text is backed up by a hyperlink and when clicked on will take a potential customer directly to your web site.
Text ads are good because they are generally lower in cost than banners, they are simple and a lot of web sites accept them. They are also good when you are looking to work your advertisement directly into particular content on a web page. You can sometimes even have content built around your advertisement, or they can mention your product by name. In general, text advertising works better for products that are more of a service like insurance, health care, financial advice, etc.
The downfall of text advertisements is that they are sometimes just too simple. For certain products, they don’t give enough description to make a potential customer want to click on the text.
Banner Ads
Banner ad advertising refers to ads that are placed at various points on a web page, but are not written into the text. Like text ads, a banner ad can be clicked on and the potential customer will be instantly linked to your web site.
Banner ads are good because they create branding through name and logo recognition, they add visuals to the content of the web page, they visually display your product and they provide much more information than just a line of text. Advertising banners work best for anything that people will want to see before they buy. Products from fashion apparel, to electronics, to home goods and more make good banner ads.
On the other hand, advertising banner ads are blatantly advertisements and some people choose not to use them because they think that web surfers have trained themselves to block out this form of advertising.
Things You Should Know
- Text Ads
- use a line of text is backed up by a hyperlink
- they are generally lower in cost than banners
- they are simple and a lot of web sites accept them
- great when your advertising directly into particular content on a page
- sometimes content can built around them and mention your product
- works better for products that are more of a service
- unfortunately they are sometimes just too simple
- Banner Ads
- ads placed at various points on a web page not written into the text.
- can be clicked on instantly linking customers to your web site
- good because they create branding through name and logo recognition
- they add visuals to the content of the web page
- they visually display your product
- they provide much more information than just a line of text
- work best for anything that people will want to see before they buy
- unfortunately they are blatantly advertisements which many have trained themselves to block out this form of advertising
Examples
The following are some examples of IBanner & Text Ads. You may need to clear the cookies for these pages to experience them both.