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Understand what a “product option” is as it relates to ecommerce websites.

Brian Savage

product option is used for products that come in different variations. Size and color are common examples of product options, but they can also be things like check-boxes or fields for custom text.

Product options are made up of values. A size option would have values like small, medium, and large. For some option types, values are created by the shopper, like custom text fields or file upload fields.

variant is a particular variation of a product and has specific option values defined — like a small, blue shirt.

You can create a required option for products that need it (like size for clothing). That means the shopper must select a value (like small) before they can add the item to their cart. You can also create non-required options. That means the shopper can select/enter a value, but doesn’t have to. This is good for add-ons or customizations, like engraving.

Stock keeping units, or SKUs, are a code you can assign to products and variants in order to track inventory. With BigCommerce, you can assign SKUs to both the base product and its individual variants.

Rules are a way to change product data — like price, weight, or the image shown — depending on which value-combination or SKU the customer selects for their options.

“Options, SKUs, and Rules.” Bigcommerce Support,