Ecommerce product filters, used incorrectly, can drive visitors away from your site instead of driving more sales. Would you agree that’s a potential problem every ecommerce manager should investigate? At The Good, we’re often amazed to discover product filters working against the business, not for it. The incredible part is …
The Components of Great Product Page Design Before diving into the details of how to optimize each aspect of your product page, let’s look at a great product page design example to understand how each of the components fit in and why they are important. Uniqlo Australia has an excellent example …
A product option is used for products that come in different variations. Size and color are common examples of product options, but they can also be things like check-boxes or fields for custom text. Product options are made up of values. A size option would have values like small, medium, and large. For …