READING AREA COMMUNITY COLLEGE

Course Syllabus Individual Instructor Section

1. BASIC COURSE INFORMATION
   1. Course Title:  ………………………………….E-commerce
   2. Course Number:  …………………………….WEB 200
   3. Credit Hours:  …………………………………3
   4. Prerequisites:  ………………………………..BUS 100; WEB 110
   5. Instructor:  …………………………………….Brian Savage, B.S.
   6. Semester and Academic Year:  …………Fall 2017/2018
2. INSTRUCTIONAL MATERIALS
   1. Required Text: No text book
   2. Web hosting Account at Egavas Hosting (egavashosting.com – student plan)
      • This is the only purchase required for this class ($42.00)
   3. Access to Reading Area Community College’s CANVAS
   4. An external drive
   5. Access to a PC or Apple computer and text editor (i.e. Notepad++).
   6. Adobe Creative Cloud Subscription
   7. FTP Client – File Zilla (free)
   8. Web Browser
      1. Internet Explorer, FireFox (preferable), Opera (each is a free download)
3. PERFORMANCE OBJECTIVES
   1.  Explain fundamental concepts and origins of electronic commerce
   2. Demonstrate an understanding of what electronic commerce is and how it has evolved in three waves of development
   3. Demonstrate an understanding of why companies concentrate on revenue models and the analysis of business processes instead of business models when they undertake electronic commerce initiatives
   4. Demonstrate an understanding of how to identify opportunities for and barriers to electronic commerce initiatives
   5. Demonstrate an understanding of how economic forces have led to the development and continued growth of  electronic commerce
   6. Demonstrate an understanding of how businesses use value chains and SWOT analysis to identify electronic commerce opportunities
   7. Demonstrate an understanding of how the international nature of electronic commerce affects its growth and development
   8. Identify the components of an Internet and how it works
      1. Demonstrate an understanding of the origin, growth, and current structure of the Internet
      2. Demonstrate an understanding of how packet-switched networks are combined to form the Internet
      3. Demonstrate an understanding of how Internet, e-mail, and Web protocols work
      4. Demonstrate an understanding of Internet addressing and how Web domain names are constructed
      5. Demonstrate an understanding of the history and use of markup languages on the Web
      6. Demonstrate an understanding of HTML tags and links work
      7. Demonstrate an understanding of the cost and performance of Internet connection technologies
      8. Demonstrate an understanding of Internet2 and the Semantic Web
   9. Identify concepts in electronic commerce business models and practices
      1. What a revenue model is and how companies use various revenue models online
      2. Which characteristics identify specific revenue models
      3. How some companies change their revenue models to achieve success
      4. About revenue strategy choices that companies face when selling online
      5. How to create an effective business presence on the Web
      6. What factors enhance Web site usability
      7. How companies use the Web to connect with customers
      8. Understand fundamental security issues and solution in ecommerce
   10. What security risks arise in online business and how to manage them
       1. How to create a security policy
       2. How to implement security on Web client computers
       3. How to implement security in the communication channels between computers
       4. How to implement security on Web server computers
       5. What organizations promote computer, network, and Internet security
   11. Identify the technical resources used in ecommerce solutions
       1. How a Web server performs its basic functions
       2. What operating system and server software is used on Web servers
       3. How to identify and manage e-mail and spam control issues
       4. How commonly used Internet and Web site utility programs work
       5. What hardware online businesses use to power their Web sites
       6. How cloud computing and content delivery networks are providing new Web infrastructure options for online businesses
       7. How to find and evaluate Web-hosting services for online business operations
       8. What functions are performed by electronic commerce software
       9. How electronic commerce software works with database and ERP software
       10. What enterprise application integration and Web services are and how they can be used with electronic commerce software
       11. What types of electronic commerce software are used by small, medium, and large businesses
       12. How electronic commerce software works with customer relationship management, knowledge management, and supply chain management software
   12. Identify basic legal, ethical, and tax issues around ecommerce
       1. How the legal environment affects electronic commerce activities
       2. What elements combine to form an online business contract
       3. When copyright, patent, and trademark laws govern the use of intellectual property online
       4. How the Internet has opened doors for online crime, terrorism, and warfare
       5. What ethics issues arise for companies conducting electronic commerce
       6. Ways to resolve conflicts between companies’ desire to collect and use their customers’ data and the privacy rights of those customers
       7. How taxes are levied on electronic commerce activities
   13. Identify opportunities through social networking and other services
       1. How social networking emerged from virtual communities
       2. How social networking Web sites earn revenue
       3. How companies use social networking tools in online business activities
       4. About mobile technologies that are now used to do business online
       5. How auctions and auction-related businesses are conducted online
   14. Identify the how businesses leverage ecommerce technology internally
       1. How businesses use the Internet to improve purchasing, logistics, and other business process activities
       2. How the Internet facilitates implementation of outsourcing and offshoring business strategies
       3. How electronic data interchange and how it has evolved using Internet technologies
       4. How businesses have moved some of their electronic data interchange operations to the Internet
       5. What supply chain management is and how it uses Internet technologies to improve efficiency and cooperation in supply chains
       6. How the various types of online business marketplaces operate to make B2B transactions easier and more efficient
   15. Explain the role of the Internet in a comprehensive marketing plan
       1. How firms use product-based and customer-based marketing strategies
       2. Strategies for communicating with different market segments
       3. To identify customers’ characteristics as they move through the customer relationship life cycle
       4. How online advertising has developed and grown
       5. About e-mail marketing strategies
       6. About technology-enabled customer relationship management
       7. How to create and maintain brands online
       8. How businesses use social media in viral marketing campaigns
       9. About search engine positioning tactics and domain name selection strategies
   16. Identify the components of an Internet marketing proposal
       1. Write an Internet marketing proposal
       2. How to identify benefits and estimate costs of online business initiatives
       3. How online business startups are evaluated and financed
       4. When and how to outsource online business initiative development
       5. How to manage and staff electronic commerce implementations
   17. Explain Internet payment mechanisms
       1. What the most common online payment systems are and how they function
       2. How payment cards are used in online retail transactions
       3. What stored-value cards are and how they are used in electronic commerce
       4. What challenges and opportunities are presented by the use of digital cash
       5. How digital wallets facilitate online transactions through computers and mobile devices
       6. How the banking industry uses Internet technologies
   18. Discuss issues relating to the Internet
       1. Discuss issues relating to the Internet marketing of products
       2. Transfer files to a web server
       3. Create a basic website
       4. Identify the elements of good website design
       5. Identify the components of website creation and maintenance
4. GRADING POLICY
   1. Exams – There are two 2-part exams and one Final Exam in this course. Part A of the 2-part exams consists of 50 multiple choice questions. Part B of the 2-part exam is a hands-on assignment either from the textbook or instructor designed. The Final Exam is a 100 question multiple choice and fill in the blank exam. EACH EXAM MUST BE TAKEN IN ORDER TO PASS THE COURSE. In most instances, these exams will be due one week from the date assigned.
   2. Homework – assignments will be submitted through CANVAS. Detailed assignments for each week of the semester will be available in each week module in CANVAS.
   3. Final Project – The Final Semester Project is a requirement of the course.  Detailed instructions are included in CANVAS.  Failure to complete this project will result in an F for the course.
   4. Your final grade will be calculated by averaging your grades on exams, homework and the final project.  The final weights apply:

      Assignments………………………….40%
      Projects………………………………..40%
      Exams………………………………….20%

   5. The standard college grading system is used.
      Letter equivalents are:
      A ……………………………….93-100
      A- ……………………………..90-92
      B+ …………………………….87-89
      B ……………………………….83-86
      B- ……………………………..80-82
      C+ …………………………….77-79
      C ……………………………….70-76
      D+ ……………………………67-69
      D ……………………………..60-66
      F ……………………………..Below 60%Please note – Homework assignments and projects assigned for completion are intended to aid the student’s understanding of the content. Students guilty of cheating on a test, project, or homework assignments will receive a zero for that grade. Students found cheating may be removed from the course and receive an F
5. LOGGING ON POLICY
   1. This is an online course so your participation in this course through CANVAS is essential. You should log in a minimum of 1 time per day (more is strongly recommended) to participate in the discussions and submit assignments as scheduled. Failure to log on for 7 days or failure to submit work for one week may result in a faculty initiated withdrawal which cannot be reversed.Therefore, if you are experiencing major life problems that prevent you from competing your work, contact your instructor in advance to find out alternatives to failing the class.

      Make-up tests, if permitted, will be an alternative version, will not include extra credit, and may be in essay format.

      Late assignments, if permitted, lose a letter grade PER DAY unless prior arrangements are made with instructor.

      Deadlines (due dates), are scheduled for every assignment in each week. See Course Schedule for more details.

6. OTHER INFORMATION
   1. Contact nformation
      1. Slack – raccreallife.slack.com
         1. communication through messaging is fundamental in this course
      2. phone: 610-213-9724
      3. e-mail: bsavage@racc.edu or through CANVAS
   2.  Office hours
      1. Tuesday: 12PM – 2PM
      2. Wednsday: 6PM – 7PM
      3. Thursday: 1PM – 3PM

Academic Honesty

Any student who cheats on homework or tests may fail this course as well as suffer the consequences of the academic dishonesty policy as stated in the college catalog. Always do your own work and do it to the best of your ability.

Class Cancellation

College closings due to inclement weather do not affect online courses.

LECTURE SCHEDULE

Class schedules are available on Canvas.

STUDENT RESPONSIBILITIES

Reading Area Community College (RACC) is pleased that you have chosen to begin or continue your college experience. It is important to remember that you have made a choice to attend college and it is a privilege to be at RACC; not a right. As a member of the college community, you now have certain responsibilities to yourself, your fellow students, faculty, staff and all others persons who visit this institution daily. The College expects you will embrace your new role as a college student and meet your responsibilities with dignity, respect, care and concern for all.

Reading Area Community College (RACC) considers the following principles essential to our educational mission and community life:

• Mutual respect among students, faculty, and staff
• Pursuit of studies with honesty and integrity
• Respect for College and personal property
• Compliance with all rules and regulations

These standards are intended to promote responsible student conduct and fair play. In order to foster these standards RACC students are expected to assume the following college-wide and course-related responsibilities:

COLLEGE-WIDE STUDENT RESPONSIBILITIES:  Research indicates that responsible and successful students demonstrate a good attitude toward their studies and come to class prepared to learn and actively participate in all aspects of a course. They engage in self-discipline, take initiative and responsibility for their own learning, maintain an open mind, develop/utilize critical thinking skills and perhaps of greatest importance, manage their time effectively. Working toward the development and/or improvement of these areas of your life will significantly contribute to your academic success.

1. In the interest of maintaining an atmosphere conducive to the teaching/learning process, it is imperative that students maintain the appropriate behavior while on the RACC campus, attending any RACC sponsored class or event off campus as well as in any virtual classroom/college related activity.

Examples of inappropriate behaviors that will not be tolerated include, but are not limited to, the following:

• willful disobedience;
• profanity or vulgarity;
• disorderly conduct (verbal and/or physical);
• lewd, indecent or obscene conduct or expression;
• open defiance of authority;
• abuse of College personnel including Security staff, maintenance;
• harassing or discriminatory behavior based on race, gender, religion, national origin, age, color, sexual orientation, veteran status, disability, or any other status protected by law; or
• any type of behavior that detracts from the teaching/learning process in or outside of the physical and/or virtual classroom.

Faculty members and staff are authorized to have Security staff remove students who exhibit any of the above behaviors from offices, classrooms, laboratories, testing centers, the library, and anywhere on campus or at College sponsored activities. Students who are unable to conduct themselves appropriately in virtual situations/classrooms will be removed from that setting as well.

1. Appropriate dress is required. Shirts and shoes must be worn at all times. Clothing and accessories with offensive language, racial comments or slurs, or other inappropriate language, logos and/or pictures are unacceptable dress and if worn, the student will be asked to leave campus. (Students should review the College’s Code of Conduct contained in the Student Handbook on the website at
   
   www.racc.edu
   
   for specific information regarding inappropriate dress.)

1. The use of cell phones or other electronic devices is not permitted in classrooms, laboratories, and testing centers. In the library, acceptable uses of such items and their acceptable noise levels are determined by Activity Zone Guidelines that are posted in the library.
2. Permission of the instructor must be obtained before audio taping or videotaping a class.
3. Students must follow the College’s Computer Hardware & Software Usage Guidelines in classrooms, laboratories, testing centers, library and at any other locations on campus as well as in RACC online/virtual environments.
4. Children under 18 are not permitted in classrooms, laboratories, or the testing centers unless they are participating in a RACC-sponsored course/event.
5. Children under 18 are not allowed in the library and public areas of the College unless they are participating in a RACC-sponsored course/event or are directly supervised by an adult at all times.
6. Accommodations for programs of study are considered on an individual basis. Obtaining documentation of a disability from a qualified professional is the responsibility of the student and is a prerequisite for receiving accommodations. Students must work with the Center for Academic Success/Office of Disability Services in Berks Hall, room 209 so the correct procedures are followed.
7. No animals are permitted in the offices, classrooms, laboratories, computer classrooms or labs, testing centers, and the library unless they are trained service animals.
8. Congregating at and/or blocking entrances/exits of buildings, walkways, etc. such that students have difficulty moving throughout the campus, particularly on the walkway from Berks Hall to the Yocum Library, is strictly prohibited.  Common courtesy is expected from students as they move throughout the campus.
9. Smoking is not permitted on the RACC campus. Security staff has the right to escort students off campus/require them to relocate to public areas if they are smoking on campus. Students will be subject to disciplinary action for failure to comply with this regulation and/or repeated violations of this regulation.
10. Students are expected to abide by rules and regulations that may be specific to a RACC office, classroom, laboratory, testing center, library or any other campus area or RACC online/virtual environment.
11. Students are expected to adhere to the College’s Academic Honesty Policy as posted on the College’s web site at
    
    www.racc.edu.
    
12. Students are expected to abide by the Code of Conduct contained within the Student Bill of Rights as posted on the College’s web site.
13. Students are expected to provide their current contact information (name changes, mailing addresses, phone numbers, etc.) to the Records Office as well as the Yocum Library in order to facilitate College-related communication. This information should be reported in a timely fashion.
14. Students must carry their RACC student identification (ID) card with them while on campus or at College- sponsored events. A RACC ID card must be presented when using the College library, testing center, Fitness Center, computer labs, tutoring center and other facilities. A separate Yocum Library Card is also required to access library services and resources.
15. Email is the official means of communication within the RACC community. Students are expected to utilize their ravens.racc.edu College email account for conducting any electronic business with College faculty, staff and students. Students are expected to check their College email account daily. College personnel are not

obligated to respond to any personal emails after the College has issued a raven’s email account.

COURSE-RELATED STUDENT RESPONSIBILITIES

1. Individual instructors have the right to establish classroom attendance policies. Instructors will specifically state their attendance policies in their syllabi. Students are expected to report to class on time and remain for the entire duration of the class. Repeatedly coming to class late disrupts the teaching/learning environment in the classroom and adversely affects the other students in the class. Repeatedly coming to class late will not be tolerated and may result in a referral to the Division Chair or the Behavioral Intervention Team. Students are expected to notify their instructors by voice-mail or e-mail when they are absent from class. Failure by students to attend classes, including online classes, may result in faculty initiated withdrawals.
2. Students are responsible for thoroughly reading course syllabi and understanding their content.
3. Students should refrain from conversations whenever the instructor or another student is speaking. Any type of distractive or disruptive behavior interrupts (distracts) the teaching/learning process and must be avoided.
4. The use of cell phones or other electronic devices is not permitted in classrooms, laboratories and testing centers. In the library, acceptable uses of such items and their acceptable noise levels are determined by Activity Zone Guidelines that are posted in the library. (In the event a student is expecting a call due to a family emergency, the cell phone/electronic device must be placed on vibrate and this information should be shared with the instructor prior to the beginning of the class.) Additionally, texting is not permitted while class is in session.
5. Students should not be reading any material in class that is not directly related to the content of the day’s discussion.
6. Students are expected to come to class prepared with homework and readings completed. Academic success within the classroom generally requires two hours of work outside of class for each hour spent in class.
7. Students are expected to turn in assignments on time and in the format stipulated by instructors, to participate in class discussions, and to prepare for tests.
8. Students are responsible for all material covered and announcements made within classes, even when absent from classes.
9. Students are expected to wait for 15 minutes before leaving if their instructor does not appear for class as scheduled or does not leave instructions to await his/her arrival.
10. Program and course selection is the responsibility of the student. Students are strongly encouraged to meet with their faculty advisor for guidance about program and graduation requirements. Failure to meet with the faculty advisor may result in a delay in graduation.
11. Students are expected to adhere to the College’s “Acceptable Use of Technology Policy”. The RACC email system is an official means of communication within the college community. Therefore, the College has a right to send communications via email and the right to expect that those communications will be received and read in a timely manner. Students are expected to use email with good judgment and to be aware that email messages are not confidential, are owned by the College and privacy cannot be guaranteed.

Students are also required to review and abide by the College’s Code of Conduct contained within the student handbook section on the College’s website. Failure to comply with either the Code of Conduct or any of the items identified in this document may result in disciplinary action up to and including suspension or expulsion from the institution.

Revised July 2010 by the offices of the Senior Vice President/Provost and the Senior Vice President for Enrollment Management/Student Development in conjunction with the Academic and Enrollment Management Teams.

7/26/2010